This review may contain spoilers!
Swiped is a biographical film about Whitney Wolfe Herd, the co-founder of Tinder and the founder of Bumble.
Swiped worked best when it let us sit within Whitney's story in a more personal manner, the raw moments and not just the climb of her success. The challenges this character faces are really relatable to a lot of women in any given workforce; seeing Whitney navigate a male-dominated environment, or fail to be protected by her boss from sexual harassment from a co-worker, is really confronting. There's no better scene than watching Whitney spiral into quite a distressing moment when she is still facing abuse from her former employer and ex at the same time, her public image is being ruined; watching Whitney receive open death threats while having a panic attack is a tough watch. These scenes are all made to be confronting and expose a difficult truth; it's a powerful feminist message that the film does a good job of delivering.
Mary Neely, who played Beth, has quite a minor role, but she makes a strong impact; I really bought into her strong objections around becoming a moderator for the Tinder platform and all that entailed. Ben Schnetzer, who played Sean, really gives James a run for her money in this role; Schnetzer oozes shallow charisma that you entirely want to buy into. Jackson White, who played Justin, is quite unhinged as the abusive boyfriend; White really has a dangerous edge in a few of his scenes that is quite convincing.
However, the best performance came from Lily James, who played Whitney Wolfe Herd. As a leading performance, this character offered the most variety, the most range to be bared onscreen. James really introduces Whitney as being full of exuberance and drive; she is her own self-righteous force for good on the tech scene. It is really interesting to see James play this role as both intuitive and ambitious enough to be a real ladder-climber. The character of Whitney also faces increasing harassment from her boyfriend and as such, challenges within Tinder which creates some decent conflict for James to really sink her teeth into. Watching James portray Whitney's spiral as her reputation gets dragged through the mud is a tough watch, but one of the absolute best moments of the film. James sculpts the final act into a final showing of Whitney's resilience. This is another leading performance from James that she handles with ease, Whitney Wolfe Herd adding another notch to the belt.
Swiped is a film that will never really stand out in the crowd. We've had biopics galore lately, all pushing hard to be recognised for awards season. Swiped is yet another business biopic that is chasing the long distant smoke of giants like The Wolf of Wall Street or The Big Short. This is a film that you can kind of guess at from the very first few minutes. Whitney is going to start out as our sort of underdog, face some conflict and then come out on top. Sadly, this is as much as the movie seems to be, and the scenes where she is performing her job or the conflicts she engages in are relatively superficial. This film lacks a sense of reality and the attention to detail just is not there. Even when Whitney is at her lowest, she is bailed out relatively easily. Perhaps dramatising this story has killed the intriguing elements, or perhaps the story that exists isn't all that interesting to begin with. Swiped moves at a very gradual pace and the fact it is so predictable doesn't help matters.
The most glaring problem Swiped has is that a lot of technical elements expose just how poorly imagined and light on budget this film really is. The cinematography is entirely boring, and there doesn't seem to be a steady visual style showcased throughout. The way this film is cut together is mostly slow and simple, which really contributes to the aforementioned sluggish pace. The score isn't entirely present throughout, and the soundtrack is a really muddled mash of modern pop music.
Ian Colletti, who played JB, is one of the tech dude bros given a lot of screen time in this film; there's a push to make him the 'nice guy' in the office but Colletti tends to feel more secure playing in the background. Clea DuVall, who played Charlotte, is a lawyer character that appears quite late in the game in the final act; DuVall comes off as far more intense than her brief role really requires. Pierson Fode, who played Michael, is really here to be hot cowboy eye candy; Fode's role is boyfriend/husband, and he is not here to lean into his character much at all. Myha'la, who played Tisha, is a best friend role that is rather basic by design; the big scene where she accepts Whitney's apology is one of the worst in the film. Coral Peña, who played Marta, is a character who feels like she should cast a bigger shadow than she does; Peña is sadly quite reserved and even timid as this character. Dan Stevens, who played Andrey, comes off more as a fun accent to play than a character being portrayed; a rare misstep for Stevens. Ana Yi Puig, who played Stephanie, is a stereotypical mousey receptionist role; it is a shame this role couldn't be amalgamated into the women fighting back arc in the way Neely's role was.
Another business biopic with little story substance and no creative vision. I would give Swiped a 4.5/10.